The current mobile media landscape is seemingly a shaky one, with tech-savvy users generating and installing their own ringtones and thus impacting sales of the once-reigning commodity. Mobile media providers, however, have merely stepped up their game in being innovative, creative and resourceful, and have found new ways to cater to emerging consumer needs in a way that keeps the mobile media landscape a healthy and profitable one despite economic downturns and changing market trends. One way that seems to have gained considerable ground is by generating and/or providing mobile apps, and another is by establishing a service for providing the as-yet-non-sideloadable ringback tone.
Read More
