Ring tone revenues in general seem to have been declining fairly steadily in recent years, spurred on by the availability of software that allowed consumers to create, customize and install their own tones, as well as handsets and hardware that made the installation process even more user-friendly. This would of course remove the need for purchasing the ready-made custom tones from the providers. As such, “sideloading” of entire tracks, as well as converted and clipped cuts from those tracks, as ring tones has become as increasingly popular as it is increasingly easy.
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