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The State of the Ringtone
We tend to take our mobile content for granted nowadays without really appreciating the subtleties of its evolution. There was once a [difficultly-remembered, now] time when mobile phones only had standard beeping or ringing, well, rings, and nothing else. This is, of course, no longer the case, as mobile phones themselves evolved over time – gaining hardware that could handle more features than just calls and text messaging. Now we have so much mobile content that it’s easy to forget how it got there – there are ringtones, wallpapers, themes, and more, and even content that helps us download and install other mobile content. -
Tata Docomo’s My Song hits
The current mobile media landscape is seemingly a shaky one, with tech-savvy users generating and installing their own ringtones and thus impacting sales of the once-reigning commodity. Mobile media providers, however, have merely stepped up their game in being innovative, creative and resourceful, and have found new ways to cater to emerging consumer needs in a way that keeps the mobile media landscape a healthy and profitable one despite economic downturns and changing market trends. One way that seems to have gained considerable ground is by generating and/or providing mobile apps, and another is by establishing a service for providing the as-yet-non-sideloadable ringback tone.