Along with the emergence of the mobile phone as a personal item that goes beyond the traditional concept of owning a gadget to keep in touch with business or work contacts, mobile content has made a name for itself as a viable, marketable commodity. The customization and personalization potential inherent in the mobile phones themselves, already open to being extensions of their users’ personalities, is maximized further by the content that users select, copy and install. The combination of the mobile and music industry markets is a virtual no-brainer as well, allowing companies and carriers to maximize their users’ musical tastes in artists and styles to create a strong market for ringtones and music ordering.
Read More
