The mobile media market continues to enter new phases of development, even as analysts such as SNL Kagan suggest that sales have reached their peak and are starting to decline. Reinvention and innovation are the current name of the game, and companies are scrambling to find new and better ways to capitalize on users’ desire for personalization and customization. Tying up with the music industry from day one to produce ringtones and ringback tones of varying lengths and origins has been a beneficial move, and continues to be even as companies develop more user-friendly ways to make these available.
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