The mobile media market has reached its peak, analysts say, and while it’s not hard to see why – the cell phone has transcended its former image as a business item and cultivated a new one as a cultural and social extension of one’s personality – it’s important to consider various avenues that keep the experience fresh and unique. Customizing and tailor-making features, wallpaper, apps and ringtones to suit one’s personality continues to be a big part of the cell phone experience, but matters like price and convenience are starting to make their presence felt as factors affecting sales and user loyalty.
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