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Sony Challenges iTunes
Mobile media has heated up considerably in the last few years, although the argument could also be made that it has always been a hot commodity. Starting out with ringtones and later even wallpapers that could be ordered via text-message keywords and even website ordering, mobile content would expand to include full music downloads as well. -
Apple’s iTunes 9: Now with Ringtones
Mobiles and music go hand in hand. At least that’s what many mobile media providers have been banking on for the last decade or so, ever since the cell phone exploded onto the mass market and went straight into its meteoric rise, transcending its “business-class necessity” status and going straight for the title of “trendy gadget that everyone should have.” Along with customization options that allow users to tailor-make their cell phone’s visual and physical features, such as plastic housing panels and themed wallpaper, the personalization afforded by musical cues for cell ringing – ringtones, in short – have brought music and mobiles together in a match made in marketing heaven.