One of the first things I usually do after getting a new mobile phone is customizing its ringtones. Like any other mobile phone user, it is very important to me to be able to have the option of personalizing my cellphone according to my taste. Major companies worldwide have become aware of this ringtone craze and are doing what they can to cope with the demands.
Virgin Mobile has partnered with Burger King and Warner Music Group in bringing their customers the most popular and also the latest ringtones at a delightfully low price. Virgin Mobile has adapted the concept of Burger King’s Value Meals and modified it into the mobile channel, bringing out ringtones from various artists at only $1.00 each. This Value Menu from Burger King and Virgin Mobile allows their customers to select from a wide list of options online at www.virginmobileusa.com. A number of artists are featured: War, Kanye West, Flo Rida, The Killers and more.
Thankfully, these companies are regularly searching for innovative ways to provide entertainment and much needed value to their customers. With the prices of daily commodities going up all the team, we need cost-effective ways to save more money. According to Perry Bashkoff, Vice President of Digital Sales and Marketing, WEA Corp, when they first heard the concept for this ringtone promotion they instantly wanted to participate and jump at the chance. “We are always excited to experiment with our partners on new consumer offerings around our artist’s mobile products. Hopefully more advertisers will follow Burger King’s innovative lead so we can develop even more unique mobile
music programs.”
So far, this is the latest innovation for Virgin Mobile in mobile advertising. They have contributed to bringing greater value to all of their customers worldwide. Virgin Mobile has more than 700,000 customers worldwide thankful for the efforts and improvement their mobile service provider gives them. Companies like these certainly make everyday life easier and cheaper as well. Burger King will continue to support marketing efforts and promotions of Virgin Mobile and hope to bring more convenience and savings to hundreds of thousands of customers.
As a mobile phone user, I am certainly excited and hopeful for the future progress of this business. It gives me great pleasure that I am able to personalize my phone with the use of ringtones. It gives me even greater pleasure that service providers bring creative ways to help me in my lifestyle. If things continue to be progressive, more and more customers will see the benefits that they can get with their mobile service provider and therefore urge them more for loyalty. In the world that we live in today, we continue to be reliable on technology to maintain our standard way of living. We constantly depend on gadgets and tools such as a mobile phone to keep us connected to the modern world. Because of modernization, our mobile phones have become much more than a gadget to communicate with our loved ones. It has become a reliable tool to keep us delighted in many ways.
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