Mobile content has become established as a viable commodity all its own in recent years, particularly with the expansion of the smartphone generation of mobile handsets. These phones, which have grown to be much more flexible and capable than their forebears, have similarly emerged as a strong presence in the mobile field with their increasingly swift, multifunctional and useful hardware and software features. These features, in turn, allow more types of mobile content and distribution methods to be established. It’s no surprise, then, that the mobile content market has also been growing, as one can readily find in the practically regular updates and releases of mobile content news.
Even seemingly obscure uses for mobile content are finding interest and support as mobile content users find new ways to express themselves – and, indeed, many new things about themselves to express. For instance, Peternity.com, the online leader in artisan-crafted memorials to beloved pets, has through their sister site peternalove.com launched a new offering called Pet Ringtones. Following in the tradition of producing and marketing unique products to pet owners that help them continue celebrating their bond with their pets, Peternalove.com has now begun to work with Alice Leon, an award-winning singer-songwriter, to produce custom pet ringtones based on pet personalities.
This comes off the heels of a tough economic year, whose troubled financial times didn’t keep pet owners from spending more on their pets than in any other year, resulting in an impressive $48 billion gross as of this year. Current industry trends suggest that the pet industry may continue to progress at a rate of at least 3.8% annually, and that the industry may reach $70 billion dollars worth in a decade’s time. Beyond this logical reason for providing this service, though, it must also be acknowledged that there is a reason behind pet owners’ willingness to spend on their pets – a special bond shared between master and pet that truly allows for a unique sort of moral support and companionship.
This isn’t lost on the award-winning Alice Leon, who comes onto the scene as an established and appealing personality with considerable recording, TV and film credits to her name, including writing and recording work for Crayola, Pepsi.com and Sony Records, as well as more than 60 songs for the Songs of Love foundation, organized for sick children across the US. A dog lover herself, Alice Leon works with a talented staff of musicians who between them hold many record company credits, along with credits for Broadway and off-Broadway music. Leon seemingly stumbled onto the idea when writing pet ringtones for fun – initially for her own enjoyment and later for friends. She then began to work with Peternalove.com upon noticing that the pet ringtones were a hit.
Initially Leon mentiond that she just “decided to have some fun and have my dog Lucy bark into my iPod and then write a ringtone with her barking along with her very own song,” which led to a ringtone that she herself enjoyed and that brought smiles to friends’ faces. Now the ringtones are a Peternalove.com exclusive item, available to customers who answer some specific questions to center the ringtone on their pet’s personality and select a preferred pre-recorded musical genre. They can then add a recording of the pet’s neigh, bark or meow, and Leon proceeds to write totally original lyrics for the ringtone based on the user’s entries. The ringtone is then sent to the user’s phone.
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