The current landscape of the mobile content world is one of entities standing on the shoulder of giants. Indeed, any innovation today, however small or large, owes its possibility and potential to all that has gone before. Mobile phones are making great strides now that will be giants of their own when viewed in the future, but all these things are but the latest steps in a long journey that has taken the gadgets through various iterations. They have been tech implements once only valued for the ability to allow people to take and make calls from anywhere during the course of a busy day, and are now media players, digital planners, and even video game consoles.
Indeed, more recent mobile phones have been imbued with the ability to store and play specially crafted adaptations, or ports, of console video games. Downloadable and installable just like any other application that has become available in recent years, mobile video games have proven to be great sellers. However, none of them currently hold a candle to a block-and-brick-assembly game that has been a fixture in the gaming world for the last two or three decades: Tetris. Electronic Arts’ EA Mobile division has announced that the longtime puzzle-game king has emerged as the first mobile game to go beyond 100 million downloads, making it the most downloaded mobile game of all time.
EA Mobile and Blue Planet Software – the latter being the firm in charge of exclusive licensing rights to Tetris – delivered the news at a press conference in EA’s Montreal studio. EA Mobile has been the exclusive mobile publisher for Tetris for the last four years, having started in 2006, and has marketed the title to various mobile platforms, one of which is the popular iPhone. Dubbing the game as the “biggest franchise in mobile gaming,” EA Mobile has expressed confidence in the game’s continued longevity and pride in being able to exclusively release the game through their venture with Blue Planet, who in turn happily state that mobile Tetris “will never go away.”
The 25-year-old fixture of the gaming world was originally designed and programmed by Alexey Pajitnov in 1984, who named the game and its signature “tetrominoes” brick pieces after the Greek prefix “tetra”, which he combined with the name of his favorite sport, Tetris. The game’s simple but addictive format of aligning blocks in order to clear full rows has proven so popular that it has sold well on virtually every video game console and even a number of non-video game platforms, such as mobile phones and graphing calculators. First appearing on mobiles in 2001 courtesy of Japan’s G-Mode, Tetris has since made the greatest strides yet in its growth as a top-selling franchise. G-Mode’s Takeshi Miyaji has nothing but fond words for the game, which “provided the crucial building blocks” for G-Mode [Japan’s exclusive Tetris distributor] at its inception. Indeed, everyone with a hand in the game’s growth must certainly feel proud to be part of the game’s success, especially in its 25th year which kicked off in June last year.
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