Today’s mobile landscape is a complex and diverse world of mobile technology and mobile content. Mobile technology has expanded considerably from the already-complicated nature of its origins to include tighter integration of hardware platforms and add-on technology, allowing for USB file transfer support, Bluetooth, GPS, and multimedia functions. These functions have all contributed to the growth of mobile content, which has itself mushroomed into a profitable, sustainable commodity that has been maximized to the hilt by the mobile industry and entertainment industry as well. The two worlds have willfully crossed over to such an extent that they have begun working together to provide users with plenty of mobile content based on their favorite artists.
Things have worked out so well for mobile content providers that they have had to develop varied ways of getting the content across to their mobile user base. This has led to the emergence of Internet-based digital storefronts [from which users purchase mobile content] that have also become accessible via mobile phones. Many developments in this field have unfolded over the last several months, from existing storefronts improving their services to wholly new ones being worked on and unveiled. To wit, a new wireless store has recently joined this crowd of well-executed distribution strategies, namely that of the popular mobile entertainment firm Myxer.
CEO Myk Willis says that the arrival of the wireless store is in line with the company’s growth, which has certainly been considerable in the last year. Citing a plan to “broaden [Myxer’s] consumer offerings,” Willis looks forward to the company’s “next phase of growth”, which is targeted to bring new services to their 36 million strong and growing community base. Located at wireless.myxer.com, the new “Myxer Wireless” online store will sell wireless devices, accessories and services and serve as a one-stop shop for cell phones and wireless produces as well. This seems to be a fairly ambitious step for Myxer, but they’ve established their growing strength and capability in recent months and look ready to take this on in admirable fashion.
For one thing, they’re playing it smart and not going it alone. Myxer is tying up with online cell phone and service plan retailer Simplexity in order to build and manage the new wireless store. As a result, they foresee few difficulties – if any at all – in running the store and providing top handset products from, HTC, BlackBerry, Motorola, Samsung, LG and more. Myxer seems to have all the faith in the world in Simplexity’s reputation for secure shopping and real-time online order status monitoring and delivery tracking. This isn’t without reason, as Simplexity has all but perfected the integration of the e-commerce platform, allowing Myxer visitors to shop for accessories, Android smartphone handsets, netbooks and even PDAs, as well as switch services, add lines to existing plans, or upgrade their phones.
Simplexity, for its part, has expressed pleasure at being selected to work with Myxer. Vice President for Simplexity’s Consumer Wireless Division, Jeff Baskin, has said that “it is a tribute to [Simplexity’s] reputation in the wireless industry that they selected Simplexity to make this vision come to fruition.”
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