Mobile content continues to be rife with possibilities, overcoming slowdowns in the market and in the external economy by introducing new formats playable on new mobile models and platforms. New content also keeps flowing in as music and movies continue to introduce artists, songs, films and other properties that users eagerly snap up via their mobiles, using mobile storefronts and other digital means to get their portable music and media fix. Adding to the cornucopia of available mobile content, software applications have also made their presence felt, making users more capable of maximizing their “smart” mobile phone capacities than ever before.
Mobile applications offer uses the ability to make the most of the strengths of their smartphones, using program that accomplish various small tasks, from the focused to the fun. Ringtone creators and video game ports exist side by side with email coordination and contact management as well as the more esoteric barcode-scanning and fake-calling apps, and users have free rein to purchase these via digital storefronts for a variety of prices. This new form of mobile content has been driving sales for the last few years, and so far the only limitation has been developers’ imaginations, which says a lot about what wonders the immensely creative mobile content development world has unleashed.
A particularly interesting type of application was released last year by Gravity Mobile, a unit under Gracenote, a Sony-owned content and data solutions provider. The MusicID application on the iPhone and iPod Touch offers a “comprehensive music discovery guide”, which lets users identify songs and search for lyrics, or perhaps view artist bios and buy the songs through iTunes. Search terms can include the artist name, song title or lyrics remembered from the song – or even a snippet of the song recorded by holding the phone up to a speaker – and generate recommendations from Gravity Mobile, followed by iTunes catalog links and related content information that may include YouTube links. The service thus works similarly to the Shazam music identification service. The Gracenote Global Media Database boasts a reach of over 100 million tracks, powering iTunes, Winamp and Yahoo Music Jukebox and offering the service to iPhone, Samsung, KDDI, KTF, Sony Ericsson and Musiwave users.
The service was recently announced to have gone global, with iPhone app releases in 90 countries and Japanese, French, Spanish and German language support. With this latest milestone, Gravity Mobile has added to their previous achievement of launching MusicID on over 50 AT&T handsets, integrating it via direct links to AT&T’s Media Mall and Napster Mobile. The past couple of years have been good for rapid growth; Gravity Mobile’s co-founder and GM Noah Hurwitz expresses gratitude for the current achievements on the iPhone and iPod Touch: “We are very pleased to be recognized by iPhone and iPod touch users around the world as providing some of the best music identification and exploration experiences available today,” adding that the company has strong faith in its flagship app as “a groundbreaking music discovery resource for music fans that will continue to allow them to enjoy content in ways they have never been able to before.”
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