Today’s mobile consumer has become quite discriminating about the mobile experience he wishes to have. No longer content to merely have a mobile phone, he now expects his handy handset to be able to reflect the technological generation that it has been born in – particularly in terms of the features that it can show off. Modern mobiles are laden with great networking capabilities as well as outstanding multimedia features – the latter coming through most clearly in things like mobile content and media. Indeed, ringtones, videos, wallpapers and full tracks have come home to roost on mobile phones that can now play them back in high quality.
Ringtones have traditionally been musical in nature, which is one reason underlying their current popularity when it comes to marketing new albums and tracks. Starting out as monotones, which were basically MIDI-style sequences of sounds at varying pitches intended to represent or approximate an actual song melody, ringtones turned into polytones, which were essentially monotones for various parts of the melody overlaid upon each other. With the advent of real and true tones, however, ringtones became actual clips from the songs – which they were no longer representing, but were now taken directly from. Real and true tones also allowed for the use of sound effects and voice clips as ringtones, which users have eagerly embraced.
This development has logically led to a rise in a novel type of ringtone, that representing spoken word. This has brought on all sorts of spoken ringtones, usually by popular radio personalities with catchphrases that have become pop culture icons in their own right. One of the latest ones is actor-comedian Joe Torry, whose unique brand of humor has graced such films as House Party and Strictly Business. Known for his stints on Def Comedy Jam as well as many guest appearances such as on The Conan O’Brien Show, NCIS, NYPD Blue, ER, Jon Stewart, Girlfriends and earlier shows like Amen and Roc, Torry has also logged notable performances in films like both Motives movies, Sprung, Tales from the Hood, Hair Show and Poetic Justice, among others.
After years of experience, Torry has worked to find new ways of reaching out to his audience – even founding the Giving Back the Love Foundation in 1996 in order to support his hometown community of St. Louis. More recently, his production company MO has focused on giving actors, musicians and other artists a starting point for developing and showcasing their talent. One of his most recent innovations, however, is tied to mobiles – Torry has worked with Krazy Swag/Bungalo/Universal to release a collection of “Torry Tones for your Funny Bone.” These ringtones reflect Torry’s “remixing” of his brand as he embraces a new way to reach and entertain his fans.
Torry characterizes the move as a personal one, and has remarked that he is “truly excited that I have teamed up with Krazy Swag Entertainment and their global distribution network for my first release, and I am confident that my fans will be just as excited about this new offering!”
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