Smartphones are in demand in the market today. Almost everyone would want to switch and upgrade their phones to a smartphone. But is there enough need in the market for new manufacturers to play competitively with other well established smartphone manufacturers like Apple and Blackberry?
According to reports and surveys the demand for smartphones is continuously growing. IDC reports that smartphone sales grew up to 30% over a year in 2009. It is expected to gain momentum this year. A survey conducted by the Yankee Group found out that almost 50% of consumers would upgrade their phones to smartphones.
Question is, would this demand and projection be relevant to new vendors? Experts say that although there is a high demand for smartphones this year, this does not necessarily mean that new players like LG, Acer and Dell could compete with the more successful one’s like Apple and Blackberry.
Palm, according to reports, is expecting that smartphone sales would be below its estimate of $1.6 billion. It does not necessarily mean that if you build a smartphone people will flock and come and buy. The question is: “If you build it, will they come?” according to Ramon Llamas, IDC’s smartphone analyst.
The smartphone industry is now dominated by Nokia, HTC and Apple. However, new comers are still hopeful to combat with the giants this year. Llamas stressed that for this new vendors to succeed, they must try to create a system which promotes innovations rather than imitations. This, according to Llamas, would make it doable for the new players in the smartphone industry. He further said that the Android, Windows and Symbian can give these new players a step ahead.
The smartphone market is a huge trend as of the moment but does not necessarily have to mean that manufacturers, especially the new ones, can milk money out of it.
The new manufacturers of smartphones like Dell, LG, Acer, Anydata, ZTE, Saygus, Else Mobile, Avaya Mobile and General Mobile have to face the giants like BlackBerry and iPhone. They do not want to be kicked off the field like what happened to Sendo X, Siearra Wireless and Neonode N2.
The demand is good. All the competitors will capitalize on this. The newbies do not just have to keep up with new features like Bluetooth, Camera, Email, Instant Messaging, Mobile Broadband, Music/MP3 Player, QWERTY Keyboard, Removable Memory, Speakerphone, Touch Screen, V CAST Music with Rhapsody, V CAST Video, VZ Navigator . They actually have to think of a way to make things better.
A price is of question as well. They have to be able to compete with the market price other manufacturers are offering.
All things coming into play, it is a hopeful year for both the new players and the well established manufacturers of smartphones. They should be able to capitalize on the demand. The 43% of Americans who want to upgrade their phones to ‘smart’ ones is what should motivate them to make their phones sellable and get good ratings from users.
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