The digital and mobile media game has heated up considerably in the last few years, what with mobile phones being s integrated as they are in modern day-to-day life. Mobile phones have made quite the jump, from business items that enabled executives and suits to place important calls at strategic times, to status symbols that enabled the rich to make their moneyed nature manifest in the eyes of others, to personal items that have become part of everyday life and communication. Alongside the mobile revolution has been mobile content, which has itself been advancing and moving forward alongside digital media in general.
Internet titan Google has become known for its expanding reach, first with its ever-growing search engine base that has become virtually everyone’s default initial search tool. Google then diversified further, integrating tools of various functionality. Google Video was launched in 2006, providing users with a quick and user-friendly alternative to popular video site Youtube. Desktop applications such as Google Desktop, SketchUp, Picasa and Google Earth have also been received fairly well, with Google Earth’s innovative interactive mapping functionality being fairly popular with a variety of user bases. Google has also entered the electronic mail game, with the functional and versatile Gmail being their e-mail arm. Even the internet browser software market has witnessed the arrival of Google Chrome, a fast-loading and user-friendly web browser.
Google has also made inroads to the mobile market, mainly in the avenues of software Initially developed by Google and continued by the Open Handset Alliance, Android uses Google-developed Java libraries to run devices that operate off of it. . The Android operating system has emerged as a significant contender against the Windows Mobile OS, and has proven popular with a number of smartphone manufacturers who have incorporated it into current and upcoming models. Indeed, manufacturers such as Samsung, Dell, Huawei, HTC and T-Mobile have either sold units with Android pre-loaded or are seeking to install it as the default OS for their upcoming units.
Google’s current anticipated move, however, is a reported digital music search service, for which it has supposedly spent most of October securing content and prepping for the reported October 28, 2009 launch of the service from major music labels. Reportedly called Google Audio, the service is supposedly set to be considerably different from the company’s 2008 Google China music downloading service. This means that unlike Google China, the digital music search results for Google Audio will not enable users to download music for free. The “Google Audio” service is projected to be available to US users, at least at first, although details are still sketchy as to whether it will be a download service or a streaming service – or whether it will allow for both options. All the same, it’s likely to be an improvement over Google’s current music search system [type music: before the query]. The new music search service appears to be set to be a partnership between Google and iLike/LaLa, the latter of which originally announced the October 28 launch date for which Google’s involvement is currently speculated upon.
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