Mobile content is an ever-growing entity all its own nowadays, with multiple types of content spinning out of the core concept that people want things to do on their mobiles. These mobile handsets, for their part, are getting more and more functional and flexible, capable of storing and running new unfolding types of mobile content as they arrive. And arrive they do, as mobile content providers are busy working with giants of the recording and entertainment industries to create new mobile content to capitalize on the popularity of artists, albums, films, television shows and whatever new property is currently making the rounds.
One new type of mobile content is the mobile app, which has established itself as a popular and profitable mobile content item on today’s multifunctional smartphone platforms. The mobile app is essentially a compact program that runs on a smartphone, with a variety of possible purposes and functions: you can download and/or purchase an app that helps you organize your day with a detailed planner function, one that allows you to create ringtones using songs in your existing MP3 library, one that changes the appearance of your phone depending on where you are, and even one that’s a ported version of a popular modern or classic console video game.
Many video game apps have been released for the iPhone, including original ones that are newly-made and simplified versions of console favorites like Call of Duty. Music video game apps have hit the iPhone and succeeded considerably, with examples like Rock Band enjoying reasonably good sales in recent memory. One new arrival is the Johnny-come-lately Guitar Hero, which has finally hit the iPhone stage as per a keynote address from WWDC. Activision’s release of the popular music game has been met with good reviews, mostly centering around the game’s admirable simulation of actual guitar-style strumming with the iPhone’s multitouch screen replacing the console game’s pretend-guitar controller. Touching the dots moving across the screen’s lower edge isn’t exactly the same, but it’s fun once you get used to it.
Even though it’s seeing release months after competitor Rock Band, Guitar Hero for the iPhone tries to make up for lost time by offering a Facebook and Leaderboard hookup and customizable rockers, as well as a solid soundtrack of six default songs from Weezr, Queen, the Rolling Stones and more. 3-packs of songs can beef up your song lineup, including music from Vampire Weekend and Protest the Hero. You can design your avatar by customizing the gender, head shape, hair, and even eye color, making for a fairly unique personal experience as you move through the Challenge mode and introduce yourself to the Community.
Making the Guitar Hero app available for the comparatively low price of $2.99 seems to be Activision’s strategy for competing with the earlier-released Rock Band, with the six-song setup encouraging players to patronize the in-app song purchase lineup and make Activision some more cash there. On the one hand, this seems to be less buck with less bang, but considering that it gives you the easy to choose and pay for the material you want instead of getting stuck with an extensive but more expensive song list that might not be all stuff you like, it’s not a bad deal.
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