Motorola is preparing to release its first Android device next week in San Francisco. Motorola’s vice president of software applications and ecosystem Christy Wyatt was instrumental in choosing Android as one Motorola’s main software platforms. In addition, Wyatt also oversees the company’s MotoDev developer program. Wyatt did not disclose full details regarding any specifics about next week’s big Android announcement.
All eyes are on Motorola in anticipation of the announcement of its plans next weeks debut of the first Android device. In an interview by FierceWireless, Wyatt said not to miss the event. Android is making a good run against iPhone and has displaced some other platforms. Wyatt believes that Android will be much more significant to the market because the developers and owners have taken into consideration how this new software platform is more attractive now.
Motorola put much effort in investing in Android. Christy Wyatt said that about a year and a half ago what Motorola did was try to look for an operating system which will fit their phones. They ventured about eight different operating systems and twelve different supported architectures. Taking a look at it in from a cost point of view, the ROI (return of investment), Motorola found that more dollars were spent in non-visible investment which was not of value to the consumer. Trying to anticipate what the consumers were expecting, Motorola was pressured to invest much more to let the mobile phone users experience a different platform. This is where Android comes into picture.
Android was appealing to Motorola because of the following reasons: First, it is Linux-based. Back in 2003 Linux was instrumental for Motorola’s sales. They were able to ship millions of devices all across the globe. Motorola’s VP said they are comfortable with Linux. It gave them the capacity to innovate and respond quickly to the needs of the customers. It is a developer community which collaborates well. This means that the benefit on the investment of the community not just assuming you have to build a platform yourself. It is easy enough to build a platform for a phone. It is hard to build a platform for 40 phones worldwide, Christy further explains.
Second, Google and Android are doing a fantastic job in teaming up together in providing a fantastic multimedia framework. Android did a lot of due diligence and had a collaborated well with the support from Google.
Third, the other platforms Motorola looked into, even in the open source world, had an ecosystem which was struggling to find its consistent channel and sets of APIs. Android was very strong and expressed much enthusiasm in this aspect which made Motorola thought that this platform was something worth their investment to help accelerate their products.
Developers from different phone companies find it hard to choose a platform that best suits their needs especially because there is a wide range of platforms available to choose from. For Motorola it was a good and harmonious relationship with MotoDev for almost four years. This is why Motorola believes that Android is much more significant to the developer community since this single platform will make it interesting to the market.
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