The proliferation of mobile media and content types today is a phenomenon that could be described to have been inevitable from the day mobile phones were developed. Mobile phone technology has itself been expanding and evolving since day one, leading to mobile phones that are more and more sophisticated in design and complexity while becoming more and more streamlined and sleek in form. Mobile content has been present from the earliest days in the form of themes and ringtones, which find themselves still a part of the current zeitgeist of mobile content, accompanied of course by a multitude of more interesting and more specialized types of content.
As mentioned, one type of mobile content that has weathered the test of time is ringtones, which are audio clips that play over a phone’s speakers to announce the arrival of a call or message. Ringtones have evolved in sophistication and quality much like the mobile phones that contain and convey them, as over time they have made the jump from simplistic sequences of beeps at certain pitches and become actual audio clips that no longer merely approximate the song they represent. This has also led to voice clips from TV shows, commercials and films becoming ringtones, as well as ringtones made from voice clips from other contexts.
One such context that has become the unlikely originator of a new batch of ringtones is the popular radio talk show hosted by Redding News Review’s Robert “Rob” Redding Jr. Possibly the first syndicated talk radio show host to offer official ringtones. Also called “America’s Independent Voice” by some, the popular Redding has popularized a number of catchphrases on his show, including “Making sure this is on!”, “Where’s my whip?” and “Get off the plantation!”, which are now all on offer as ringtones. Redding characterizes the ringtones as a great complement to the podcasts he runs weekly for the downloading benefit of hundreds on the ReddingNewsReview.com website. The website has won the “Black Web Award”, and has been referred to as a “clearinghouse for African-American news” by the Atlanta Journal-Constitution.
Redding says he got the idea from Blazin Productions Creative’s Theo Mason, who tried a similar approach with his own catchphrases. The much-beloved anchor and author relates that, “My voice guy, Theo Mason of Blazin Productions Creative, told me this weekend that he was playing one of his drops as a ringtone on his cell phone and said that the thought popped into his head to offer ringtones for all of our listeners, so we went for it.” Starting with his own signature lines, Redding has plenty of material from the three-hour weekly independent news/talk show, which airs from 7 to 10 PM on Sundays in all 50 states via XM 169 and the Genesis Communications Network.
If nothing else, this venture provides Redding – called one of the most “respected names in the media” by Upscale magazine and one of the “100 Most Important Radio Talk Hosts In America.” By Talkers magazine – with a means to reach an even wider audience, who can tune in to his show or check his website to find out what all the fuss is about.
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