Mobile media has emerged as a very solid, viable and marketable commodity, even as technological advancements help companies make newer and newer phone models to accommodate more and more aspects of user convenience, personalization and customization. One of the most profitable offerings in this regard is also one of the simplest: the ringtone, which has evolved from monotone to polytone to realtone in the last ten or so years to provide users with interesting sound clips to herald a call or message – from approximations of songs to clips of the actual songs themselves, or sound effects or voice cuts, there’s a ringtone for every user and every user’s personality.
Mobile media providers have ridden the wave of ringtone popularity to its repeated crests and beyond, with various marketing strategies geared toward getting users to acquire preconstructed, precut ringtones for their own use. Among these strategies is the time-tested method of text message marketing, and structuring websites to offer ringtones online. However, while ringtones have become a solid cash cow for the industry, technology has provided users with various means to make themselves as involved as possible in the process of making ringtones of their own. Ordinarily, companies provide various opportunities for users to acquire ringtones – from sending in orders via text message or downloading them from websites – but users have developed various ways, via side loading or other means, to acquire and install tones of their own.
Makeownringtone.com is a website providing exactly what its name promises, which is the opportunity and ability for users to create their own ringtones to certain levels of specification. Giving users a degree of control over the length and content of their ringtone while sparing them the sometimes-confusing steps of manually editing the songs down to usable ringtone-level length and volume on their own computers, makeownringtone.com is geared toward users who want the ringtone without the hassle. While one might assume that this mindset skews its services toward an older, less tech-savvy demographic, web stats show that its traffic is generally from younger users, showing that convenience and flexibility is something everyone can appreciate.
Users visit the website and follow a number of simple steps to create a ringtone on the fly. After this, they upload an MP3, OGG or WMA format audio clip or song file. Once the song file is sent to a remote server, an audio clip length bar appears with markers for users to set the start time and end time of the ringtone they want to cut from the overall clip. All the editing happens within the browser, making it only marginally different from attaching a file to an email. The website also allows a preview the clip according to the start and end time settings, as well as the specification of volume normalization and so on before the finished ringtone is created and made available for download back to the user’s computer.
The service is carried out in a very swift and simple manner and is on the whole a good, quick way for users to be able to clip songs to a desired length and apply a handful of small quality tweaking options without having to buy and install a dedicated program. However, the main drawback is that the created ringtone is not automatically sent to the phone [no such option is provided as the website is merely constructed around a server-side application], meaning the service does not remove the step of manually copying the tone to a memory card or device.
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