Music and mobile content have worked splendidly hand in hand over the last few years. Even as mobile content steamrolls over a wide variety of mobile commodities to become a very good source of profit and/or attention for mobile phones, manufacturers and media providers, the music industry has continued to take advantage of this demand by tying up with the mobile media industry to provide artists, tracks, albums and ringtones for the music-hungry fanbases to download and purchase. This is a setup that has worked out very well for both industries, strengthening public awareness of their workings and providing both with considerable public support in the increasingly media- and tech-savvy market environment of today.
Recently, however, a bit of a surprise was had by many in both the music and mobile industries when country music performer Jason Aldean marked a career high of sorts, putting a feather in his cap by achieving something that even A-list absolute Taylor Swift hadn’t managed to do – be the first song by a country artist to hit #1 on Ringscan, an all-genre Billboard chart. Already riding high on the success of his three studio records [over 3 million copies sold], a certified-gold live-performance DVD, and a No. 1 song as early as 2005, Jason Aldean made waves with his new single “Big Green Tractor,” a strong performer from his current album, “Wide Open.”
The album has had three Billboard-chart-topping singles within its first eight months, which is usually something you’d expect of country superstar Carrie Underwood, especially considering this is a hat trick that seems to have a fourth chapter set to follow, as strong single Crazy Town is gaining ground on the airwaves and the charts. Aldean’s favorite feat of the moment, though, has to be Big Green Tractor’s groundbreaking arrival on the Ringscan charts. He wasn’t expecting it to do so very well – “I was just hoping it would crack the top 40 and that we would sell enough records for me to keep my deal and build on that” – but now that it has made such a noteworthy performance, Aldean is both surprised and pleased to hear it almost everywhere he goes.
Of this, Aldean excitedly says, “I’d be sitting at a restaurant or something and, all of a sudden, I’d hear my song.” This probably shouldn’t come as that much of a surprise or novelty to an artist who’s managed to carve a niche for himself as a bright spot in an otherwise dimming corner of the industry, but the Georgia native remains promisingly thankful to his fanbase and target market, crediting the fortuitous tapping of their interests and styles early on in his career with his current status. This tapping of fanbase interest has helped Aldean – whose influences and interests in music include AC/DC, Aerosmith, Alabama, Jay-Z, Paramore and Rihanna – infuse all of the above to come up with a unique sound for himself amidst the multitude of sentimental sap and contemporary-Christian country acts. “The types of songs we do — some of them have been right down the middle, mainstream … but they’re a little more over-the-top.”
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