While some reports suggest that the mobile media market has reached its peak and is starting to level off and even spiral, such a situation is more a symptom of a new phase than an indication of the end. Mobile media has consistently been a solid and profitable commodity, even as newer and newer phone models hit the market and revolutionize the landscape anew by allowing for new offerings and new formats for mobile media such as ringtones and wallpaper. User desires for personalization and customization are catered to in different ways by providers who have developed aggressive marketing campaigns and user-friendly interfaces to best deliver the mobile content to the mobile generation.
Among the various delivery methods is a text-ordering service, which is perfect for ad campaigns coinciding with popular music artists and movies that allow for certain keywords and catchphrases to be keyed in and sent to a specific order number in order for a ringtone to be delivered to the user. Of late, websites providing a range of orderable ringtones have also become the rage, with Paypal, credit card and cell credit-deduction payment options that keep the user from actually feeling the monetary impact of the purchase and allowing for impulse buys. Also making the rounds is the idea of free online ring composing services with programs that allow user trimming of sound clips to desired lengths.
Tonemine is a provider that transcends even the convenience and creativity allowed by that last option by delivering a truly unique service. While most online ringtone creation sites allow a user to upload a sound byte to a remote server, trim it and download the trimmed copy to their computer or send it to their phone, Tonemine’s tonemine.com website provides users with a ready library of available sound clips and a digital sound mixer applet that affords users greater customization and tweaking options for their desired sound. Many of the basic features are available without having to register – one can listen to the available clips and create tones, even making them available to the Tonemine user community – but registration opens the doors to even more mobile content such as widgets, wallpaper and ringtones that can be saved to a user’s computer. A created ringtone can be sent to a user’s phone as well [standard carrier rates will apply, but aside from that the service is free], eliminating tedious copy-paste-upload procedures involving memory cards and similar devices.
Users can’t sell or profit off their created tones as per the terms of service, but free uploading and sharing with the Tonemine community is certainly possible – and the people of the community are likely to like the tone a user makes, as Tonemine’s library has something for everyone, from indie rock to new wave to metal to jazz and hip-hop and bluegrass. Users select a package, drag and drop ringtone snippets and sound clips to the digital sound mixer, and may even add extra clips of their own to flesh out the ringtone they wish to create.
While the site generally provides no dedicated instructions for the sound mixer and its inner workings, it’s a largely intuitive interface. The Flash-based drag-and-drop interface used for the digital sound mixer is exceedingly easy to use, making Tonemine a user-friendly experience for non-tech-savvy users simply seeking to jazz up their ringtone library.
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