Maximizing your budget for your ringtones
Ring tones have been as popular for almost as long as the cell phones they are used on. Catering primarily to the user base’s individual tastes and styles, these sound clips have become favorite attachments for almost every mobile use – incoming voice calls, incoming text and multimedia messages, and even as ring back tones that respond to callers instead of a standard ringing bell or beep. People have long enjoyed the versatility and personalization allowed by the option to use snippets of their favorite songs or sound bytes. As such, mobile music in general has similarly been a popular and profitable content genre for the last four years, with a considerable portion of the revenue there coming from ring tones.
However, costs have seemingly become too high for more practical consumers, who have turned to alternative ways to get their ring tones running. The practice of sideloading ring tones through third-party software and ever-more-user-friendly phone models has become commonplace. Memory cards and sticks have become more and more affordable and widely-used, offsetting the internal phone memory which used to be difficult for the average consumer to affect and personalize; as such, users have become savvier about copying their own material to the memory cards for viewing and installation. Maximizing their budgets in ways that paying $2.50 on average for a snippet from a 99c downloaded song cannot, consumers instead clip their own tones and upload them to their phones via the various memory storage devices in the aforementioned process of sideloading.
Similarly affordable and even free third-party software has been instrumental in this ring tone-creating practice. Programs such as Garage Band and Dominic Mazzoni’s Ringdroid have become indispensable to users wanting a quality ring tone of their choice and creation for less than corporations charge, and the sheer simplicity and straightforwardness of these programs make them ideal for users whose tech-savviness is more centered on having the phone than fiddling with it. Apple’s iPhone and the Google phone have been successful platforms for the use of these programs, and their users have been able to make custom ring tones of their own with a modicum of ease – viewing and cutting up waveforms, and saving them as ring tones.
While this development has certainly not gone unnoticed or unfelt by the profit centers at the mobile content provider companies, it remains one that continues to promote healthy competition and market evolution. Providers can’t turn back the clock or put the genie back in the bottle, so to speak, what with newer and newer phone models being more and more diverse and flexible even with regard to software matters. Companies are now under considerable pressure to provide ring tones at a more reasonable price, provide more and more viable alternatives, increase the ease and accessibility of ring tone purchase, or even focus on a different aspect of mobile music content entirely to offset the losses they may have incurred in ring tone sales. Ultimately, the decentralization of power here affords more and more users more and more options, which will in turn certainly bolster the cell phone and mobile content industry as long as companies are able to change with the times.
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