Mobile media is said to have hit its peak, and is allegedly simply coasting as a commodity. Indeed, if taking the recent market trends into account this is one of the clear possibilities. Ringtones, apps and wallpaper, while once kings of the mobile content arena for providing infinite customization potential for cell phones, have begun to wane in selling power as users craft their own files for use. However, services like Thumbplay and Glu Mobile have continued to enjoy support and even growth, as has a nine-year-old veteran player in the biz, Jamba – known to United States-based users as Jamster.
Founded in 2000 in Berlin’s Kreuzberg district, Jamba built its foundations on text messaging, mobile service and mobile applications including games, ringtones and wallpapers before being bought by VeriSign in 2004 for $270 million. Jamba became a strong distribution platform for VeriSign – they were, at the time, already available to over 40 countries worldwide – and quickly made inroads to North America in 2005. As Jamster, they partnered up with Warner Music to provide access to mobile music from the label, becoming popular for hip-hop artist Mike Jones’ “Who is Mike Jones” song and ringtone, as well as for the now-infamous Crazy Frog tone.
Playing wisely upon the public’s taste for music and ringtones, as well as the time-tested marketing potential of the impulse buy, one of Jamster’s more profitable tactics was a hard-sell presented as interactive advertising – which worked too well for consumer comfort. Their more memorable and more pleasant contributions to mobile media mechanics include VeriSign Backup, which enables a user to re-download tracks to a new phone after his old one becomes lost or stolen.
Another popular move is Jamster’s sleek, user-friendly website, offering realtones, polyphonic ringtones and even videotones [for phones with video capabilities] downloadable to an Internet-enabled cell phone. Said to have more of an iTunes feel than a ringtone download archive feel, the website offers a streamlined interface and a simple signup procedure. While compatibility is limited depending on the provider one subscribes to, flexible rates are provided for a variety of budgets: $9.99 for 6 ringtones, 10 graphics and 4 video game apps, and a flat rate of $5.99 for a variety of combinations – 2 ringtones, 3 graphics and 1 game; 3 realtones, 2 graphics and music news updates, 3 polytones, 2 graphics and music news updates, and so on.
Regrettably, Jamba’s services can be a confusing matter to acquire, the polished website aside – determining which service is compatible with which mobile service provider can be a tad confusing. However, Jamba covers its bases even here with many varied ways to reach them for customer service – online FAQ sheets, live chat, email and live iPhone tech support. Customers report that live chat is “quick and easy” and might be a better option than phone support if you’re in need of an immediate solution or response. Users with more time would do well to read through the extensive info database to get detailed, thorough information on their situation or simply learn how to maximize their Jamba budget and experience.
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