Mobiles and music go hand in hand. At least that’s what many mobile media providers have been banking on for the last decade or so, ever since the cell phone exploded onto the mass market and went straight into its meteoric rise, transcending its “business-class necessity” status and going straight for the title of “trendy gadget that everyone should have.” Along with customization options that allow users to tailor-make their cell phone’s visual and physical features, such as plastic housing panels and themed wallpaper, the personalization afforded by musical cues for cell ringing – ringtones, in short – have brought music and mobiles together in a match made in marketing heaven.
Raking in the dough is Apple, everybody’s new favorite company – most admired in the US in 2008 and in the world in 2009, as adjudged by Fortune Magazine – that has risen through the ranks through its Macintosh and Newton developments, as well as its current brainchild of many iterarions, the iPod. The last 30 years have been full of ups and downs with Apple, but the company of the not-so-forbidden fruit has found a veritable sweet spot in the merging of the music and mobile markets. The last 8 years in particular have been a time for continuous and consistent innovation and transformation for Apple and their iPod, making the leap to smaller and smaller models that feature the same convenience, capacity and sound quality.
Apple’s iPhone, however, is the true fusion of mobiles and music – basically, Apple put together an iPod that can make and receive calls and messages, and then went the extra mile by loading it up with a touch screen, motion sensor set, and several user-customized mini-programs and applications. Apple played its cards right and banked strongly on the fusion of the markets, upgrading and updating the iPhone and the iPhone/iPod companion application, iTunes, to ride the crest of the shifting tech and music markets. Apple recently announced that they had obtained the rights to offer pre-cut, ready-made realtone format ringtones for the iPhone, allowing users to order inexpensive and pre-clipped versions of their favorite songs and sound bytes. With the unveiling of iTunes version 9, this has become an official reality. iTunes 9 delivers on the promise of pre-cut ringtones, one of its all-new features – the free update features more than 20,000 pre-clipped ringtones, available for purchase at $1.29 each.
Additionally, iTunes 9 adds a slew of new desktop and mobile features targeted to make it even easier for users to purchase and download their favorite audiovisual content. For the iPhone, version 9 of iTunes includes an application synchronization feature that enables users to organize their iPhone apps in iTunes, featuring an intuitive interface that allows the same layout to appear in iTunes and on the iPhone itself. Photos may now be synced by Events and Faces and music by Artist and Genre, making the already-user-friendly features even easier to use. Also notable is the iTunes LP feature, which provides expanded video, photo and text content that fleshes out select albums and is targeted to help increase the sales of full-length recordings.
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