Mobile content has grown considerably in both scope and diversity. Ever since mobile phones exhibited the capability to run applications – essentially small but powerful software programs of various sorts and types, all maximizing the functionality of today’s “smart” phones – the numbers of these little programs have ballooned, and now apps exist to help us run almost every task under the sun. Mobile phones have thus added another checked box to their list of accomplishments in technological evolution: they have gone from single-purpose mobile calling devices to versatile personal items to powerful pocket machines capable of nearly anything a mobile user would need on the go.
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